Curriculum Vitae

Pixipixel: One of London’s premier camera and lighting rental equipment providers servicing film & TV, music video and commercial productions.

Key responsibilities:

• Developed and implemented strategic multi-channel marketing plans to drive brand awareness, customer engagement, and align campaigns with business objectives

• Executed digital growth strategies, achieving a 101% increase in website traffic, 90% growth in measurable website conversions, and a 200% increase in social media followers

• Planned and executed multi-channel marketing campaigns targeting professionals working with leading broadcasters and streamers such as Netflix, Amazon, BBC, Sky, and ITV

• Led PR and communications initiatives, including crafting press releases, case studies, and technical content

• Planned and delivered events from concept to completion, including client parties, exhibitions, and workshops, managing budgets, logistics, and post-event engagement campaigns

• Collaborated with cross-functional teams, including sales, business development, and engineering, to align marketing activities with business goals, research market trends, and drive lead generation

• Directed freelance and agency teams and mentored a marketing assistant to ensure the delivery of high-quality, brand-aligned content

• Built partnerships with industry associations and leveraged sponsorship opportunities to enhance brand reach and reputation

• Developed comprehensive brand guidelines and acted as a brand ambassador to ensure consistency in visual identity, tone of voice, and messaging across all activities

• Managed the marketing budget, strategically allocating resources across digital, print, and event campaigns to maximize ROI

Personal highlight: Pixipixel’s studio launch campaign reaching an audience of 15,000 industry professionals including directors of photography, gaffers and producers. The result – a fabulous launch party with 300+ attendees, that was described as an “epic industry rave”

Informa Tech: A trusted global partner of leading B2B brands and dynamic start-ups alike, delivering inspiring tech event experiences. Part of Informa TechTarget & Informa Group.

Key responsibilities:

• Created marketing plans to deliver key business objectives and drive event success

• Identified and segmented target audiences, developed data acquisition strategies, and addressed data gaps to optimise campaign performance

• Coordinated the design and production of marketing collateral, including sales brochures, delegate brochures, print advertisements, web banners, and email campaigns

• Collaborated with the Digital Marketing Manager to select and execute effective digital channels for event promotion and portfolio brand enhancement

• Managed and updated websites, ensuring accurate, engaging, and up-to-date content

• Worked closely with the content marketing team to align campaign and content plans

• Generated leads for sponsorship, exhibition, and delegate sales teams, contributing to increased revenue generation

• Partnered with key associations and media outlets to secure external promotions, broadening event reach and exposure

• Provided weekly campaign effectiveness reports to the Head of Marketing, recommending improvements to achieve revenue targets and optimise budget spend

• Managed and monitored campaign budgets, ensuring accurate spending and effective resource allocation

• Conducted post-campaign marketing analysis to evaluate channel performance, refine strategies, and improve ROI for future campaigns

Personal highlight: Marketing the 5G Core Summit in Madrid with just eight weeks to plan and execute. The result – a sold-out event with 500+ attendees and all project targets smashed. A major milestone showcasing my ability to adapt quickly and make things happen!

Institution of Civil Engineers (ICE): A 97,000-strong global membership organisation with over 200 years of history.

Key responsibilities:

• Planned and executed multi-channel marketing campaigns, crafting targeted messaging and creating collateral (brochures, reports, infographics, and videos) to engage audiences and drive attendance for free events and paid conferences

• Managed websites and social media as well digital advertising campaigns, optimising performance to maximise ROI, audience reach, and event registrations

• Edited ICE’s knowledge newsletter, increasing engagement and conversions, including downloads, sign-ups and event registrations

• Produced blogs, case studies, and video content featuring expert interviews and testimonials, reinforcing ICE’s reputation and boosting event participation

• Collaborated with external agencies, stakeholders and partners to execute projects efficiently and delivered post-campaign analyses to refine strategies and enhance future campaign outcomes

Personal highlight: I was part of ICE’s Knowledge & Events team, which delivered over 80 events and welcomed nearly 10,000 attendees annually. A standout achievement was leading the event marketing campaign for the ICE ‘s Roads Conference, which explored the impact of AI and driverless cars on road engineering. The event surpassed expectations, attracting over 300 attendees, securing new sponsors, and exceeding revenue targets.

SSQ Group: International slate specialists supplying the highest quality slate for a range of aspirational architectural applications.

Key responsibilities:

• Supported marketing and sales teams in implementing strategic plans and nurturing leads through automated email campaigns

• Managed contacts database, executed targeted email campaigns, and analysed campaign performance to optimise conversion rates

• Developed marketing collateral and coordinated high-profile events and trade exhibitions, from stand design to post-event follow-ups

Personal highlight: Here’s where my passion for marketing truly began, working on events and campaigns to engage audiences and boost brand visibility.

The Chartered Institute of Marketing
December 2024 – January 2025

• Campaign Planning

• Situation Analysis

• Campaign Development

• Campaign Implementation

• Monitoring Campaigns

• Digital Optimisation

• Campaign Evaluation

The Chartered Institute of Marketing & Oxford Collage of Marketing
September 2017 – February 2019

Grade: Distinction

• Strategic Marketing

• Digital Marketing

• Marketing Metrics

University of Westminster
September 2008 – November 2011

Grade: 2:1 (Upper Second Class)

• Marketing

• International Marketing

• Operations Management

• Business Decision Making

• Economics